Marketing guides for shops that sell through chat
Write ads that get messages, read results properly, and test copy so the answer is real. From your own numbers, not guesswork.
What Cost per Chat Can Your Shop Afford? Work Out Your Break-Even
Your break-even cost per chat is profit per order times close rate. Two worked examples (a THB 290 product and a THB 4,500 service), how to count your close rate, and how to compare it in Ads Manager.
Read more → MarketingWhich Ad Copy Works? Find Out from Ads You've Already Run
No ad copy formula works for every shop. The most reliable answer is in your own ad account: find the text with the lowest cost per chat and build on it. Includes a step-by-step guide to checking results in Ads Manager.
Read more → MarketingCost per Chat: What It Means, How to Calculate It, and What's a Good Rate
Cost per chat is ad spend divided by messaging conversations started. Learn how to calculate it, where to find it in Meta Ads Manager, and why your own shop's average is a better benchmark than other shops' numbers.
Read more → MarketingHow to Test Facebook Ad Copy and Know Whether the Results Are Real or Just Luck
How to test Facebook and Instagram ad copy for shops that sell through chat: change one thing, keep the audience the same, wait for enough chats, then compare cost per chat.
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